UB acquires distributions rights for Dalmore Single Malt
Leading Indian manufacturer of beverage alcohol, UB group has acquired the US distribution rights for the Dalmore Single Malt.
By PTI |
BANGALORE: Leading Indian manufacturer of beverage alcohol, UB group has acquired the US distribution rights for the Dalmore Single Malt.
"The transaction is a win-win one for the UB Group and Beam Global Spirits and Wine", a UB press release said today.
With this the group now has world wide rights for the brand Dalmore, it said.
Dalmore is part of scotch maker Whyte and Mackay's portfolio but Jim Beam had controlled the distribution rights for the US market through a licensing deal.
UB Breweries (Holdings) Limited's chairman, Vijay Mallya who acquired Whyte and Mackay, earlier this year had initiated talks with Jim Beam, part of Fortune Brands Inc, to buyback the US distribution rights.
Dalmore Single Malt is rolling out its new luxury range globally and with this transaction, it will consolidate its position in the US, which is the world's largest single malt market. It is the largest market for the brand and with the control on distribution rights and access to liquid from Whyte and Mackay, UB will be in position to further invest in the market, it said.
The new luxury range of Dalmore will comprise four new variants--The Dalmore 12 year old, The Dalmore Gran Rserva. The Dalmore 15 year old and the Dalmore 1263 King Alexandra.
The strength of Dalmore in USA will also be leveraged to accelerate its other core brands.
"The transaction is a win-win one for the UB Group and Beam Global Spirits and Wine", a UB press release said today.
With this the group now has world wide rights for the brand Dalmore, it said.
Dalmore is part of scotch maker Whyte and Mackay's portfolio but Jim Beam had controlled the distribution rights for the US market through a licensing deal.
UB Breweries (Holdings) Limited's chairman, Vijay Mallya who acquired Whyte and Mackay, earlier this year had initiated talks with Jim Beam, part of Fortune Brands Inc, to buyback the US distribution rights.
Dalmore Single Malt is rolling out its new luxury range globally and with this transaction, it will consolidate its position in the US, which is the world's largest single malt market. It is the largest market for the brand and with the control on distribution rights and access to liquid from Whyte and Mackay, UB will be in position to further invest in the market, it said.
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The new luxury range of Dalmore will comprise four new variants--The Dalmore 12 year old, The Dalmore Gran Rserva. The Dalmore 15 year old and the Dalmore 1263 King Alexandra.
The strength of Dalmore in USA will also be leveraged to accelerate its other core brands.
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