Say cheers to global beer!

Heineken, Budweiser, SabMiller and Carlsberg. These big four of beer have nearly wiped out local rivals over the past few years, either by acquiring them or launching desi strong version of their brands. As a result, global breweries now control 86% of the Indian market and account for eight out of ten top selling beer brands. Unlike most global markets where top sellers are milder versions of their lager, the 2,450-million-litre Indian beer market is dominated by strong beer brands that account for 80% of overall sales volume.