Sanjay Dutt's liquor brand The Glenwalk sells 6lk bottles in first seven months of FY25

Bollywood actor Sanjay Dutt’s premium Scotch whisky brand, The Glenwalk, has achieved a significant milestone by selling over 50,000 cases (600,000 bottles) in the first seven months of the current financial year. The brand has established a strong presence in India’s spirits market, operating across 10 states.

Maharashtra leads The Glenwalk’s sales, contributing over 45%, followed by Haryana at 25% and Uttar Pradesh at 20%. Currently available in Maharashtra, Haryana, Goa, Daman and Diu, Delhi, Punjab, Chandigarh, Uttar Pradesh, Uttarakhand, and Madhya Pradesh, the brand plans to expand to five additional states by next month.

Looking to capitalize on this growth, The Glenwalk aims to increase sales by 500%, targeting 300,000 cases while expanding to over 18 states and five countries. To cater to diverse consumer preferences, the brand introduced 1-litre bottles in October 2024 and plans to launch 200ml nips in November 2024, aiming to quadruple sales.


“It’s incredibly gratifying to witness The Glenwalk’s rapid ascent in such a short span,” said Mokksh Sani, Founder of Living Liquidz and Co-founder of Cartel Bros. “This achievement reflects the relentless efforts of our team and the support of our consumers. We are excited to expand and solidify The Glenwalk’s position as a global spirits brand.”

The Glenwalk attributes its success to its unique value proposition of premium quality at an affordable price, supported by strategic marketing and distribution. The brand’s growth is further validated by recent accolades, according to a press release.

Expressing his excitement, Sanjay Dutt said, “I’m thrilled to see the reception that The Glenwalk has received in just one year. It’s a testament to the brand’s quality and dedication. I’m confident The Glenwalk will continue setting new standards in the global spirits industry.”