Officer's Choice world's largest whisky brand

MUMBAI: Officer’s Choice Whisky, the flagship brand from Kishore Chhabria-led ADB, is now the No 1 whisky in the world by volume, with its sales crossing 16.4 million cases in January-December 2011. It pipped Bagpiper from

Vijay Mallya-led United Spirits Ltd at the top position. Bagpiper’s sales are estimated at 15.8 million cases. The figures are from Impact International, a magazine which keeps track of developments in the global wine & spirits market. Officer’s Choice, which has shown rapid growth since Deepak Roy, a former UB hand, was named MD at ABD, moved up from a 4 million cases brand to the current position in just five years.