Allied Blenders to produce Officer’s Choice Blue locally in Malaysia

New Delhi: Homegrown Allied Blenders and Distillers Ltd (ABDL) on Monday said it will produce its flagship brand, Officer's Choice Blue, locally in Malaysia through a co-bottling arrangement with a local partner, marking the company's first overseas local production initiative.

The move is part of ABDL's broader strategy to expand its international footprint through an asset-light growth model, the company said in a statement.

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ABDL, India's largest spirits exporter by volume, currently exports to 39 international markets and has more than doubled its global reach over the last two years, it added.

"Malaysia adds to ABD's expanding international footprint, which already spans key markets across the GCC, Africa, North America, Europe, Southeast Asia and other regions. The spirits segment in Malaysia is expected to grow in mid-teens in the coming years," it said.

Under the co-bottling arrangement, ABD will produce and distribute Officer's Choice Blue in Malaysia with an established local partner.

Moreover, "ABD will continue to evaluate similar asset-light local production partnerships across select international markets, based on market opportunities and strategic fit," it added.

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Commenting on the expansion, Managing Director Amar Sinha said ABDL's international business is being built on a disciplined, asset-light model that combines market expansion with capital efficiency.

"We will continue to strengthen our export footprint, deepen distribution in priority international markets and scale our portfolio in a measured, profitable manner," he said.