Seasons’ ties up with global brands

GURGAON: The high-end Indian consumer will not have to go shopping to Paris or London to hunt for that premium interior furnishing brand.

Seasons’ Furnishings, one of India’s largest exporters and retailers of premium fabric, has tied up with a host of international brands for sale in India.

The brands that the group will introduce as an exclusive franchisee include Fabricut from the US, Jero from Paris & Warwick from the UK. These brands will be sold at existing world prices via the group’s upcoming retail outlet, likely to be called Club Class.

The brands will be positioned exclusively in the premium category and will be priced between Rs 5,000-50,000 per metre. IS Wadhwa, chairman, Seasons’ Furnishings told ET: “Club Class will be functional by July-end and will host some of the most premium home furnishing brands from across the world.

It will also be a first-of-its-kind format in India.” Apart from the new format, the group is also expanding its existing manufacturing and retail capacities and plans to get into some new product categories, such as velvet furnishings.

Top of the agenda is gaining ground in the international market. The group has already tied up with some leading Asian retail chains, including Serbantic in Indonesia and Singapore, Fella Interiors in Malaysia, and Shell Canvas in the Philippines.

Seasons’ Furnishings is also in talks with some other retail majors for getting into Dubai, Sharjah, Abu Dhabi and Jordan.