RIL launches a new fabrics range under the Vimal brand

NEW DELHI: As part of its revival plans for the Vimal brand, Reliance Industries Ltd ( RIL) today launched a new 'Unformal' fabrics fashion range and an advertising campaign to connect with the youth.

The new range comprises four products, which includes fashion jacketing, fashion cottons, fashion and feel and fashion ceremonials, the company said in a statement.

Speaking on the launch of the new range and campaign, RIL Textiles Division President Anand Parekh said: "The new range from Vimal has gone a step ahead to bring to life its core quality of 'fashion for everyone' by creating fabrics that have relevance with the evolving formal wear needs."

One of the most popular brands of yesteryears, Vimal brand was revived in 2007 by RIL. Earlier this year, the company had said that it would strengthen presence in the fashion and lifestyle segment.

The company said it would launch a new campaign propagating the new age trends in formal wear.

"The new campaign takes off from Vimal brand's DNA of 'fashion for everyone'. The campaign highlights Vimal's latest fashion range for the current season," it added.

At present, Vimal offers fabrics and ready to wear range to its customers.