RIL and Arvind join hands to make high performance fabrics
The co-branding effort re-affirms our vision to offer products that are aesthetically pleasing, technologically advanced and, sustainable, said Aamir Akhtar, CEO, Denims, Arvind Ltd.
The partnership is a part of RIL’s Hub Excellence Partners (HEP) program, a press statement said. As part of this partnership, Arvind will provide a high standard quality fabric and RIL will ensure timely delivery of R|Elan™ high-quality performance technologies to Arvind.
The co-branding effort re-affirms our vision to offer products that are aesthetically pleasing, technologically advanced and, sustainable, said Aamir Akhtar, CEO, Denims, Arvind Ltd.
The R|Elan™ co-branding exercise will bolster RIL’s foothold in Rs 2,25,000- 2,50,000 crore Indian apparel industry having almost equal share of menswear and womenswear, RIL said in the same statement.
RIL has partnered with 32 textile players that are equipped to produce new-age fabrics using R|Elan™ technologies, it said.
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