Reliance to open 24 Vimal retail stores this year
Vimal, the flagship textile brand of Reliance Industries Ltd, plans to open 24 exclusive retail stores in India this year.
By PTI |
KOCHI: Vimal, the flagship textile brand of Reliance Industries Ltd, plans to open 24 exclusive retail stores in India this year.
Speaking to reporters after opening Vimal's first exclusive retail store in Kerala at Kochi, Chief Operating Officer, Textile Business, Srinivasan Padmanabhan, said more such retail stores in the state could be rolled out at a later stage.
Though he declined to give a business targets for the year, Padmanabhan said they would aggressively market their products.
An international retail design and architecture expert was involved in the redesign of the Vimal exclusive showrooms to ensure that they were were designed on the lines of international retail centres in a modern, trendy and contemporary way.
These new stores will offer not just the latest fabric collections for premium menswear, but also the Vimal range of men's apparel - shirts, trousers, suits and jackets. This apparel would be available under three sub brands - Vimal Red, Vimal White and Vimal Black, which will appeal to different sections of the male customers.
In October after the successful re-launch of its iconic textile brand, Vimal with a new look, now logo and new offerings, four showrooms were opened in Ahmedabad, Bangalore, Mumbai, Chennia and will open one more showroom this month in Bangalore. In phase two starting in the next fiscal, Vimal will launch another 18 stores.
Speaking to reporters after opening Vimal's first exclusive retail store in Kerala at Kochi, Chief Operating Officer, Textile Business, Srinivasan Padmanabhan, said more such retail stores in the state could be rolled out at a later stage.
Though he declined to give a business targets for the year, Padmanabhan said they would aggressively market their products.
An international retail design and architecture expert was involved in the redesign of the Vimal exclusive showrooms to ensure that they were were designed on the lines of international retail centres in a modern, trendy and contemporary way.
These new stores will offer not just the latest fabric collections for premium menswear, but also the Vimal range of men's apparel - shirts, trousers, suits and jackets. This apparel would be available under three sub brands - Vimal Red, Vimal White and Vimal Black, which will appeal to different sections of the male customers.
In October after the successful re-launch of its iconic textile brand, Vimal with a new look, now logo and new offerings, four showrooms were opened in Ahmedabad, Bangalore, Mumbai, Chennia and will open one more showroom this month in Bangalore. In phase two starting in the next fiscal, Vimal will launch another 18 stores.
Start a SIP with as low as ₹500 with ET Money App!
Download
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
ADVERTISEMENT
