Peter England to launch concept stores

MUMBAI: Madura Fashion and Lifestyle, part of the diversified Aditya Birla Group, today said its brand Peter England will open concept stores for working professionals by the end of the year.

"Peter England Generation is a brand new retail identity, a unique concept store that helps young professionals to progress through the first decade of his carrier," the company said in a statement here.

The first Peter England Generation outlet will be opened in Bangalore by December, and will cater to segments --late university segment, early jobber segment, age of marriage segment.

The retail store designed by Dalziel & Pow will have casual, formal, party and wedding wear.