Kids wear brand Poney enters partners with Franchise India

NEW DELHI: Malaysian kids wear brand Poney has partnered with integrated franchise solution company Franchise India to expand its presence in the Indian market. Through this partnership, Poney has signed a master franchise agreement with Delhi-based Ajanta International Group, a press release said.

“Ajanta has aggressive plans to develop and expand the Poney brand in the country which will see the opening of multiple exclusive brand outlets and shop-in-shops across metros and tier 1 cities in the country in the first five years,” the statement said.

Ajanta International head Rajat Kapoor said: “We believe that kids-wear is going to become the hottest fashion segment in the coming years. With the kind of price points and positioning that Poney enjoys, we can make this a scalable and popular business model in India.”

Gaurav Marya, chairman at Franchise India, said: “The kids wear market is posting growth of 17%, making it one of the most attractive categories in the apparel market, in the country.” Poney has three brands in its portfolio: Poney, Baby Poney and Poney Enfants.