Arvind Ltd’s lifestyle division expands into multi-fibre fabrics for womenswear

Ankur Textiles, the lifestyle division of Arvind Limited, on Thursday announced its expansion into multi-fibre womenswear fabric category.

It launched a wide range of modal, viscose, cotton lycra-blended fabrics as an alternative to traditional cotton for the new-age Indian woman. The range include fabrics like Zoya, Glam and Glory, Blossom, Charm-me and Lilac which can be tailor-made into western and ethnic womenswear.

Brijesh Bhati, CEO, Ankur Textiles, said the launch of this collection marks the company’s expansion into multi-fibre fabrics as a fashionable alternative to cotton.