Zomato bans analogue dairy dishes on platform, asks restaurants to take corrective action

Zomato has announced a zero-tolerance policy on the sale of analogue dishes, also known as synthetic or fake dishes by restaurants listed on its platform, reserving the right to remove any listing found in violation.

With immediate effect, dishes that restaurant partners have declared as containing analogue dairy have been delisted from the platform, Zomato said in a statement on Monday.

The move is aimed at greater transparency and food quality, the company said.


Also Read: Punjab government imposes one-year ban on manufacture, sale and storage of analogue paneer

Under the policy, restaurant partners have been asked to take immediate corrective action, including transitioning to natural dairy products or removing items containing analogue dairy from their menus if an immediate transition is not feasible.

Restaurants have also been asked to review product labels and ingredient declarations provided by suppliers to verify the ingredients being used and ensure accurate representation of products listed on Zomato.

Restaurant partners that remain non-compliant will be delisted from the platform, the company said.

Also Read: Himachal Pradesh bans sale, use of ‘analogue paneer’ passed off as real paneer

The policy builds on Zomato's broader focus on healthier food choices and greater transparency for customers, consistent with applicable regulatory requirements.

"At Zomato, our core mission is better food for more people, and that means safeguarding customer health and upholding clear standards for what's listed and served by our restaurant partners. This policy reflects that commitment, one we're taking together with partners who share it," Aditya Mangla, CEO, Zomato, said.