Tata I-Shakti extends contract with Sanjeev Kapoor

NEW DELHI: ata Chemicals that sells Tata I-Shakti branded unpolished dals today said celebrity chef Sanjeev Kapoor will remain its brand ambassador for another three years.

Tata under its I-Shakti brand offers unpolished pulses which are currently available in across 21 states, the company said.

Kapoor first associated with the brand in 2012, Tata Chemicals said in a statement.

Tata Chemicals COO - Consumer Products Business Ashvini Hiran said: "With consumers becoming increasingly health conscious, we are glad to have Master Chef Sanjeev Kapoor to endorse Tata I-Shakti brand which aims to offer a wholesome, hygienic and nutritious product to the consumers."

"This association will continue to enhance our engagement with consumers who seek great tasting food with a healthy dose of nutrients," he added.