Tata Global enters into partnership with GMCR

MUMBAI: Tata Global Beverages, which makes Tata Tea and Tetley Tea, today said it has entered in a multi-year partnership with Green Mountain Coffee Roasters Inc (GMCR), a leader in speciality coffee and coffee makers to distribute and sell Eight O'Clock coffee, Tetley tea and Good Earth tea in GMCR's Keurig K-Cup and Vue packs.

"Eight O'Clock Coffee company and GMCR plan to make a select offering of Eight O'Clock coffee K-Cup packs available through in-home and away-from-home channels in US and Canada in 2012," Tata Global Beverages and GMCR said in a joint statement.

The tea packs would hit the shelves only in 2013, they said. The financial agreement for the partnership was not disclosed.

"We look forward to working with GMCR to make the top-selling whole bean coffee brand into a successful single cup coffee," Tata Global Beverages US Senior Vice President (Sales and Marketing) David Allen said.