Sweets sale falls this Diwali season: Assocham
Sale of sweets has fallen by 40 per cent this Diwali season with a shift in consumer preference.
By PTI |
NEW DELHI: Sale of sweets has fallen by 40 per cent this Diwali season with a shift in consumer preference, industry body Assocham said on Thursday.
"The gift exchange this year is tilted more towards assorted food articles rather than sweets as a result of the sales of former have picked up many times," Assocham said in a release here.
Rising health consciousness and change in consumption pattern have resulted in the shift in preferences of consumers, it added.
The sale of sweets has declined due to shift in demand towards dry fruits, cookies, chocolates, namkeens and other affordable articles, besides durables such as bed sheets, crockery and portable electrical and electronics gadgets, Assocham said.
Releasing a study on sweet consumption in the capital city, Assocham said leading outlets like Haldiram, Bengali Sweet House, Nathu's and Aggarwal witnessed a reduction in sale despite offering different varieties such as sugar-free sweets.
The study said Diwali sale of sweet also dropped by 25 per cent last year.
"It is the changing consumer perception towards gifting during festivals that has led to the mushrooming of showrooms and retail chains dealing in super premium items. People are getting tired of receiving and gifting sweets. Moreover, consumer durables products last longer than traditional sweets," Assocham president Venugopal N Dhoot said.
"The gift exchange this year is tilted more towards assorted food articles rather than sweets as a result of the sales of former have picked up many times," Assocham said in a release here.
Rising health consciousness and change in consumption pattern have resulted in the shift in preferences of consumers, it added.
The sale of sweets has declined due to shift in demand towards dry fruits, cookies, chocolates, namkeens and other affordable articles, besides durables such as bed sheets, crockery and portable electrical and electronics gadgets, Assocham said.
Releasing a study on sweet consumption in the capital city, Assocham said leading outlets like Haldiram, Bengali Sweet House, Nathu's and Aggarwal witnessed a reduction in sale despite offering different varieties such as sugar-free sweets.
The study said Diwali sale of sweet also dropped by 25 per cent last year.
ADVERTISEMENT
"It is the changing consumer perception towards gifting during festivals that has led to the mushrooming of showrooms and retail chains dealing in super premium items. People are getting tired of receiving and gifting sweets. Moreover, consumer durables products last longer than traditional sweets," Assocham president Venugopal N Dhoot said.
Start a SIP with as low as ₹500 with ET Money App!
Download
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
ADVERTISEMENT
