Sudha milk products to be sold via DMS stores from tomorrow

NEW DELHI: Bihar's state-run Cooperative Milk Federation (COMFED) today said it will sell milk products including sweets under 'Sudha' brand in the national capital through 535 outlets of state-run DMS.

The COMFED had announced its foray into Delhi-NCR packaged milk market last month. Currently, it is selling 30,000 litres milk per day besides other milk products.

"We are grateful to Delhi Milk Scheme (DMS) for allowing Sudha milk products to be sold from their outlets. It will help COMFED to reach out to wider consumer and provide people with a variety of fresh and pure milk products," COMFED Managing Director Harjot Kaur said in a statement.

Milk products like Gulabjamun, Balushahi, Peda, Kesar Peda and Soanpapdi will also be sold from January 1 through DMS outlets in the national capital, she said, adding that other products like paneer would also be sold soon.

"We have signed an agreement with DMS. They will be charging certain commission for proving the platform for selling our brand," Kaur said.

The cooperative would also explore the possiblity of tie-up with the DMS for selling milk through their outlets, she added.

Mother Diary is the largest milk supplier with sale of 30 lakh litres per day, followed by Amul with about 20 lakh litres per day.

COMFED collects about 13 lakh kg milk per day from a network of nearly 7 lakh farmers. Sudha brand has presence in Bihar, Jharkhand, West Bengal and Uttar Pradesh.