Ruchi Soya launches ready-to-cook soya foods; to invest Rs 50 crore

NEW DELHI: FMCG major Ruchi Soya today launched a range of instant soya products and mixes under the brand ' Nutrela' in three cities, and said it will invest Rs 50 crore to expand this segment in 20 cities in the first phase.

"We will invest Rs 50 crore to develop and market the ready-to-cook soya products in 20 cities in the first phase of three months," Founder and Managing Director Dinesh Shahra said after the launch here.

The company will market these new products through its 7 lakh retail outlets spread across the country and aims to capture 10 per cent of the ready-to-cook market share of Rs 500 crore by 2019, he said.

He also said the company expects to generate Rs 2,000 crore under the brand 'Nutrela" over the next 5 years.

'Instant soya' has been launched in Delhi/NCR, Mumbai and Bangalore, while ' Soya Snack Mixes' in three variants (Soya Upma, Soya khaman and Soya Dhokla) in Delhi/NCR and Mumbai.

On this occasion, the company also revealed the new brand identity of 'Nutrela'.

Besides soya foods, Ruchi Soya sells cooking oils. The company exports soyameal, lecithin and other speciality food ingredients.