Ruchi Soya enters into health drink with 'N rich'
Ruchi Soya Industries Ltd (RSIL) has announced its foray into the health beverages segment with the launch of "N rich", a protein drink under its flagship brand Nutrela.
By PTI |
NEW DELHI: Ruchi Soya Industries Ltd (RSIL) has announced its foray into the health beverages segment with the launch of "N rich", a protein drink under its flagship brand Nutrela.
N rich will be available in three flavours - Apple Kiwi, Apple Peach and mixed-fruit and is 100 per cent preservative-free protein drink offering consumers wholesome nutrition of fruit juices, a company official said.
"With the expansion of our product portfolio by launching 'Nrich' in the beverages segment, we are expecting to grab five per cent market share in the current year and around 10 per cent market share in next year " RSIL Head (Food Division) Sarvesh Shahra told reporters.
N rich will be available in two pack sizes of 200 ml and one litre, priced at Rs 15 and Rs 75 respectively.
RSIL is a fully-integrated soya processor and is the flagship company of Ruchi Group having an annual turnover of more than Rs 8,000 crore.
N rich will be available in three flavours - Apple Kiwi, Apple Peach and mixed-fruit and is 100 per cent preservative-free protein drink offering consumers wholesome nutrition of fruit juices, a company official said.
"With the expansion of our product portfolio by launching 'Nrich' in the beverages segment, we are expecting to grab five per cent market share in the current year and around 10 per cent market share in next year " RSIL Head (Food Division) Sarvesh Shahra told reporters.
N rich will be available in two pack sizes of 200 ml and one litre, priced at Rs 15 and Rs 75 respectively.
RSIL is a fully-integrated soya processor and is the flagship company of Ruchi Group having an annual turnover of more than Rs 8,000 crore.
Start a SIP with as low as ₹500 with ET Money App!
Download
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
ADVERTISEMENT
