Priya Biscuit lines up Rs 45 crore investment in Bengal

KOLKATA: Buoyed by three consecutive years of growth in sales, biscuit major Priya has planned an Rs 45 crore investment near Dankuni in West Bengal.

Spread over six acres of land, the factory will have a covered area of one lakh square feet and is being built with technical support from German equipment suppliers.

According to Priya Biscuit managing director GP Agarwal, "we shall double our production capacity before the festival season...The new greenfield project is exepcted to create some 600 new jobs in Bengal."

Presently, Priya Biscuit has three product verticals - sweet biscuits, semi sweet and salty. It has added a new range of hygienic biscuits called 'Bite' made from digestive herbs and spices. The 'Bite' range would have five variants - Top Bite, Butter Bite, Nastha Bite and Big Bite.

"We don't want to loose focus on taste though. Consumers cannot treat biscuits as health pills. Hence, we have brought about new products which are essentially good for taste buds with additional health ingredients," added Mr Agarwal.