Nestle launches milk-based beverage
Food products manufacturer Nestle India on Friday forayed in the milk-based drinks segment with the launch of 'Milkmaid Funshake' in Tamil Nadu and Kerala.
"Nestle Milkmaid Funshakes mark Nestle's entry into the dairy based drinks segment. It is yet another evidence of company's strategic thrust on diary products in India," Nestle India General manager (Diary Division) Mayank Trivedi said in a press release.
After the two southern states, the company would soon launch the product in other parts of the country.
Based on the milkshake concept, Funshake is made from toned milk and available in mango, banana and chocolate flavours, the release said.
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