Mother Dairy launches natural vanilla ice creams
As a move to diversify its product portfolio in the ice-cream segment, Dairy major Mother dairy on Friday said it is going to launch two more flavours in natural vanilla.
By PTI |
NEW DELHI: As a move to diversify its product portfolio in the ice-cream segment, Dairy major Mother dairy on Friday said it is going to launch two more flavours in natural vanilla.
The company has introduced two new flavours - Natural Vanilla Choco Fudge Cake and Natural Vanilla - in the NCR market and will soon launch them in Mumbai, Kolkata and other major cities.
"In the ice-cream segment, Vanilla is the most popular segment and launch of new natural flavour in the segment would help us in increasing our share", Mother Dairy CEO Paul Thachil said.
Currently, it is in the process of finalising more launches in the segment in the next few months in view of warmer days ahead.
"The peak season for the ice-cream is going to start in the next two months and the early launch of products in the category would be advantageous," Thalchil said.
The company has introduced two new flavours - Natural Vanilla Choco Fudge Cake and Natural Vanilla - in the NCR market and will soon launch them in Mumbai, Kolkata and other major cities.
"In the ice-cream segment, Vanilla is the most popular segment and launch of new natural flavour in the segment would help us in increasing our share", Mother Dairy CEO Paul Thachil said.
Currently, it is in the process of finalising more launches in the segment in the next few months in view of warmer days ahead.
"The peak season for the ice-cream is going to start in the next two months and the early launch of products in the category would be advantageous," Thalchil said.
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