Minute Maid sales touch 1 million

HYDERABAD: Coca-Cola India's new fruit drink Minute Maid Pulpy Orange has recorded one million-mark in sales in its first month of launch in Andhra Pradesh, Karnataka and Tamil Nadu. After the launch of Minute Maid Pulp Orange in Hyderabad in February, the company has rolled out the product in over 35 cities across South India.

"We are focusing on a very strong integrated market execution plan to ensure adequate availability levels of Minute Maid Pulpy Orange for consumers. The product is being made available through various distribution channels, including the conventional retail outlets and large format modern trade stores," said Deepak Kaul, region vice-president (south), Hindustan Coca-Cola Beverages in a release on Thursday.