Mawana Sugars to foray into edible oil segment

Mawana Sugars is planning to foray into branded edible oil segment and is targeting to capture 3-5% market share within a year, a top company executive has said.

By PTI | Updated: Apr 25, 2011, 12.16 AM IST

MUMBAI: Mawana Sugars is planning to foray into branded edible oil segment and is targeting to capture 3-5% market share within a year, a top company executive has said.

"We are planning to launch branded edible oil within two months in the edible health oil category. The refined oil will be corn-based as maize is considered the healthiest among all," company vice-president (Retail) Surjya Meher said.

Initially, the company will launch the branded edible oil in the north, where it has a strong foothold, and west, he said adding that the product will be available mainly in tier I and II cities.

"For this venture we are making an initial investment of 2 crore and are targeting to capture 3-5% market share in the refined health oil segment in one year," he said.

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