Kohinoor Foods ties up with US firm Target Corp

NEW DELHI: Kohinoor Foods Ltd, leading ready-to-eat food product manufacturer, has tied up with a US-based retail chain Target Corporation for marketing authentic Indian food products in America.

"The aim behind joining hands with a leading chain like Target Corporation is to serve the increasing demand of authentic Indian food in the US," Kohinoor Foods Ltd Joint Managing Director Gurnam Arora said in a statement.

The Target Corp, which operates approximately 1,500 stores in 47 states of US, will source and sell over 16 different authentic Indian delicacies of Kohinoor Foods, he said.

From the diverse range of products, initially, Target plans to take forward four selected categories -- cook-in sauces, microwave rice, microwave meal and meal kit, he said.

Various products like tikka masala, goan vindaloo, coconut curry, saffron rice, vegetable biryani and roganjosh will be sold at Target's exclusive outlets in the US, he added.

Kohinoor Foods, which is also known for its branded basmati rice, has a plant capable of producing over 1,20,000 meals per day.