Ice-cream companies to use imported kiwi, cranberry in their offerings this summer

KOLKATA: Chill out this summer with oranges from Brazil, pineapple and kiwi from Vietnam, vanilla from France and cranberry from the US. A number of ice-cream manufacturers are all set to flood the domestic market with ice-creams that will contain such exotic fruits.

These ice-creams are mostly targeted at GenY who are ready to experiment with flavours. Companies like Mother Dairy has also lined up plans to introduce frozen desserts called sorbet made from sweetened water, flavouring and a significant amount of fruit pulp for the first time.

Talking to ET, Subhashis Basu, dairy head at Mother Dairy Fruit and Vegetable said “We have tied up with overseas suppliers for a steady flow of these exotic fruits that will be used in our icecreams and frozen candies. We are going national with our products this summer.”

Mother Dairy has decided to introduce French vanilla ice cream for which it has tied up with a leading French supplier. “We want to give our customers the authentic flavour. The price of a 90 ml vanilla ice-cream has been fixed at Rs 15,” said Basu.

Under its flagship brand Classics, Mother Dairy plans to introduce chocolate gateau and caramel croquant flavours. Its frozen candy brand, Fruito Lic, will shortly have products containing Brazilian orange pulp and pineapple pulp from Philippines. “This is a growing product category and we want to leverage that with more newer products,” said Basu.

Like Mother Dairy, Creambell Ice Cream is also introducing a new range of products that too contain cranberry from the US, wildberry from Taiwan and pineapple and kiwi from Vietnam. Nitin Arora, CEO, Creambell said, “The newest this season is saffron cream balls — frozen dessert with incursions of chhana rasgulla, nuts, cardamom and saffron.”