Hong Kong-based snack brand EDO enters Indian market

CHENNAI: Hong Kong-based KIU Fung Hong, manufacturers of snack food and confectioneries, under brand ' EDO', on Monday forayed into the Indian market through its distribution partner Four Leaf Technologies.

The company has inked an agreement with FMCG trading company - Four Leaf Technologies for distributing its products in the country.

Stating that the company was scouting for a "suitable" partner for the distribution of its 300 varieties of products, EDO Trading Company, Marketing Manager, Victor Gung said, "We were waiting for so many years (to tie up with a company)... We are happy to find the right company.. (Four Leaf)".

"Indian middle class segment is getting bigger and bigger and they are waiting for a quality product.. EDO Pack is the one," he said.

The company has launched 50 products out of its 300 products that are currently available in various markets. Four Leaf Technologies Founder-Director Vinodh Suchitha Dinakar said they are expecting to garner revenues of Rs 100 crore in the first year of operations.

The city-headquartered company also distributes various products, including FoodTown, Priya Pickles.