HML launches new tea for auction market

As part of its efforts to promote good quality CTC teas in the domestic market, RPG enterprise Harrisons Malayalam Ltd. (HML) has launched a new tea called Moongalaar Gold in the local domestic auction market. It is manufactured in the Peermade-Kumli regions in Kerala.

The company boasts of captive tea gardens of over 3600 acres in this area. These teas are particularly known for bright golden liquors, strength and pleasant taste. HML managing director Pankaj Kapoor said the company has plans to promote premium CTC teas from its other regions in Kerala as well.

The high range- Munnar region has around 3000 acres of tea and the tea has high elevation characteristics of aroma in liquor and bright red colour. In the Nilgiri-Wayanad regions, the company has 8000 acres of plantation. The tea from this region produces more cuppage. HML will launch premium quality mark tea Surya from this area in the next couple of weeks.

CTC leaf grade teas are mainly consumed in northern states with a large proportion being exported to Pakistan and Middle East countries. HML produces close to 20 million kg of tea, out of which 50 % are earmarked for exports. The company is making special efforts to develop products that are best suited for the domestic market.