Hafed to launch more Consumer Products
Haryana State Cooperative Supply and Marketing Federation Limited (Hafed) will launch Desi Wheat Atta, Branded Sugar and Brown Basmati Rice in the market.
By PTI |
CHANDIGARH: Haryana State Cooperative Supply and Marketing Federation Limited (Hafed) will launch Desi Wheat Atta, Branded Sugar and Brown Basmati Rice in the market.
H S Chatha, State Cooperation Minister said on Thursday that during the current financial year, Hafed has almost doubled its sales figures of consumer products upto January end by registering an increase of 92 per cent in comparison with the sales figures achieved during the similar period of previous financial year.
At the same time, 140 per cent increase has also been registered during the month of January 2008 as compared with the previous year January sales figure.
"This was the result of various steps taken by the organization to strengthen and streamline its distribution network, improving its quality by making necessary investments in its processing units and various brand image building initiatives", he said.
In order to ensure that the consumers get only the pure products Hafed is sourcing the raw material like Basmati Paddy and Desi Wheat through contract farming for which Hafed makes available seed and technical guidance to the farmers.
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