GRM Overseas launches new packaged products

Consumer staple company and a leading basmati rice exporter GRM Overseas is all set to expand its offerings to Indian consumers. It has introduced its latest line of packaged products - Besan, Daliya, Maida, Poha and Sooji under the “10X Shakti” brand, through its subsidiaryGRM Foodkraft (GFK). These new products will be available to consumers through general trade and modern trade channels, with a special focus on the various e-commerce platforms to ensure a wider reach of these products.

These products are widely used across the country and have been carefully crafted to enhance the daily lives of consumers, providing convenience, quality, and reliability which GRM has a legacy of.

Speaking about the new product launches, Atul Garg, managing director, said: “These high-quality offerings underscore our commitment to providing households with reliable and healthy products, thereby improving the lives of our valued customers. We have carefully crafted this new product range to ensure it aligns perfectly with the ever-evolving demands of modern households. This is an important step for our domestic branded business, and we are sure that these new products will be highly appreciated by our customers and further increase our brand presence and recognition within the domestic market."