Dabur enters malted food drink segment; ropes in Amitabh
FMCG major Dabur announced its entry into the malted food drink segment with launch of 'Chyawan Junior' endorsed by film actor Amitabh Bachchan.
By PTI |
NEW DELHI: FMCG major Dabur on Thursday announced its entry into the malted food drink segment with launch of 'Chyawan Junior' endorsed by film actor Amitabh Bachchan.
"Dabur is putting in a concerted effort at expanding the Chyawanprash category by introducing new and innovative variants. The company's entry into the MFD segment with the new product is yet another step in this direction," Dabur India General Manager K K Chutani said in a statement.
The advertisment campaign for Chyawan Junior is built around a creative thought 'Apun Ka Style' representing relevance of the product in a kid's a day-to-day life, the statement added.
"Dabur is putting in a concerted effort at expanding the Chyawanprash category by introducing new and innovative variants. The company's entry into the MFD segment with the new product is yet another step in this direction," Dabur India General Manager K K Chutani said in a statement.
The advertisment campaign for Chyawan Junior is built around a creative thought 'Apun Ka Style' representing relevance of the product in a kid's a day-to-day life, the statement added.
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