Coke plans 20 new launches in 3 years
Aiming to become a total beverages solutions company in India, global soft drinks major Coca-Cola is planning to launch 20 new products, including flavoured tea Enviga and energy drinks in three years.
By Agencies |
NEW DELHI: Aiming to become a total beverages solutions company in India, global soft drinks major Coca-Cola is planning to launch 20 new products, including flavoured tea Enviga and energy drinks in three years.
Sources familiar with the development said the company is studying a wide range of energy drinks, sports drinks, tea and coffee and fruit juices products from its global portfolio to bring into India.
Some of the products that are being considered include Burn, Full Throttle and Tab Energy from the energy drinks segment while flavoured tea brand Enviga and Gold Peak are also being looked at, sources said, adding even lemonade version of its recently launched pulpy orange drink Minute Maid might be considered.
Sources familiar with the development said the company is studying a wide range of energy drinks, sports drinks, tea and coffee and fruit juices products from its global portfolio to bring into India.
Some of the products that are being considered include Burn, Full Throttle and Tab Energy from the energy drinks segment while flavoured tea brand Enviga and Gold Peak are also being looked at, sources said, adding even lemonade version of its recently launched pulpy orange drink Minute Maid might be considered.
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