Coke, Nestle review Nestea rollout

NEW DELHI: The Indian units of Coca-Cola and Nestle are reviewing the nationwide rollout of their ready-to-drink iced-tea brand, Nestea, test-marketed in Mumbai a year ago.

Beverage Partners Worldwide (BPW), the equal JV between beverage maker Coca-Cola and the world’s biggest food group, Nestle, had announced last year that Nestea ice-tea would be rolled out pan-India in early 2011, but the product’s availability remains restricted as the JV failed to push the product.

“We plan to apply our learning before we make any further launches of Nestea in country,” a Coca-Cola India spokesman said in an email response to an ET query. “We are studying consumer feedback to help us evaluate the next phase.”

Nestea was launched in November 2010 in Mumbai. This came months after PepsiCo and Tata Global Beverages forged an alliance for functional beverages.