Coca-Cola onboards ONDC, launches Coke Shop marketplace

Beverage maker Coca-Cola has onboarded onto the Open Network for Digital Commerce (ONDC), the beverage maker announced on Friday.

“The initial association is being supported through SellerApp, which will help Coca-Cola leverage the ONDC network with data-driven insights, market intelligence and strategies,” the company said in a statement.

Coca-Cola has also launched its own marketplace, the Coke Shop, exclusively on the ONDC platform, it said.


“SellerApp will streamline order management and inventory tracking and identify ONDC orders. Through SellerApp’s data-driven approach, Coca-Cola’s sellers can identify trends, patterns, and opportunities within their specific market segment,” the statement said.

Coca-Cola said the Coke Shop marketplace model will benefit retailers by enabling them with another channel to sell their products while facilitating multiple touchpoints for consumers to purchase

Ambuj Deo Singh, Vice President digital acceleration office, Coca-Cola India, and Southwest Asia, said, “We are happy to be a part of this journey where the focus is on transforming the online marketplace by making it more inclusive and consumer centric.”