Coca-Cola India launches ASSP with 100% rPET bottles; 66% less carbon emissions compared to non-ASSP virgin PET

Coca-Cola India announced the launch of its Affordable Small Sparkling Package (ASSP) with 100% recycled polyethylene terephthalate (rPET) in 250 ml bottles, starting from Odisha.

“This initiative aligns with our broader vision to scale up sustainable practices and lead the way in shaping a greener future for the beverage industry in India," Alok Sharma, executive director of supply chain at Coca-Cola’s bottling partner, Hindustan Coca-Cola Beverages (HCCB) said.

Compared to the conventional virgin PET packaging, in the ASSP, emissions will be reduced by 36% because of the light-weighting of the PET material. The carbon footprints will be further reduced because of the shift from virgin PET to recycled PET in ASSP. There will be an overall 66% decrease in carbon emissions, compared to the non-ASSP packaging with virgin PET.


The 100% rPET bottles are offered by the company in over 40 markets.

Enrique Ackermann, vice president of technical innovation and supply chain at Coca-Cola India and Southwest Asia, added, “With these eco-friendly bottles, we seek to drive a circular economy for packaging, reduce waste and carbon emissions, bringing us closer to the ‘World Without Waste’ goal of making bottles with 50% recycled content by 2030.”

‘World Without Waste’ is a sustainable packaging program, which aims to help collect and recycle a bottle or can for every one it sells by 2030. The company is aiming to make 100% of its packaging recyclable globally by 2025. By 2030, it aims to use at least 50% recycled material in its packaging.