Chef Ranveer Brar to promote Parag Milk Foods' Go brands

NEW DELHI: Private dairy player Parag Milk Foods announced an association with chef Ranveer Brar for the Go Cheese and Go Fresh Cream brands.

The brand association has been signed for two years and involves a pan-India communication campaign, the company said in a news release.

To kick start this association the company – its brands include Gowardhan, Go, Pride of Cows and Topp Up – will launch a dedicated YouTube channel and special edition shows, called Good to Go!, on Living Food Channel.