CavinKare launches orange cream biscuit drink, premium malt milkshake

CavinKare has expanded its beverages line with the launch of an orange cream biscuit drink and a premium malt milkshake, reported PTI, citing a company official.

The company said the move is aimed at strengthening its position in the fast-moving consumer goods market by introducing products designed to connect with consumers on both emotional and experiential levels.

The products come in 170 ml and 180 ml tetra packs, priced at Rs 37 and Rs 42 respectively, the company said.


In its statement on Tuesday, the Chennai-based company said the launch is part of a broader strategy to widen its appeal in the beverages segment. As part of the rollout, CavinKare introduced a campaign titled Indulge the Child in You, which coincided with Children’s Day and reached more than 2,500 students.

K G Mallikeswaran, Business Head–Beverages at CavinKare Pvt Ltd, said, “As the Indian beverage segment continues to evolve, the demand for products that blend emotional resonance with innovation is stronger than ever.”

“At Cavin’s, we believe that taste is a powerful storyteller, and with our orange cream biscuit and premium malt milkshakes, we are bringing back flavours deeply rooted in Indian childhood nostalgia," PTI quoted him as saying.

(With inputs from PTI)