Cafe Coffee Day pilots new retail format in Bengaluru; to sell daily essentials besides on-premise cuppa

BENGALURU: Cafe chain Cafe Coffee Day (CCD) is exploring a transition from being just a hangout for the youth to a shopping platform for daily essentials to widen its customer base and increase footfall. CCD has piloted the retail format at one of its Bengaluru outlets by partnering Coffee Day Essentials, a joint venture between Coffee Day Global Ltd and Japanese firm Impact HD, the company said in a press statement.

Vinay Bhopatkar, chief executive of Café Coffee Day, said “After closely studying the needs of the new age customers, we created a platform where customers can shop while treating themselves to food and beverages by CCD and its partner brands.”

With this collaboration, the cafe will sell essentials such as confectionary, beverages and snacks at the outlets besides offering on-premise consumption of food and beverages.


Atsushi Muramatsu, CEO of Coffee Day Essentials, said, “This collaboration will provide our customers socialising and daily essentials shopping within the local community. This partnership will help in developing this local community hub which is becoming the norm in the new normal.”

The company added that if the format is successful the partnership will be scaled up to about ten outlets in Bengaluru.