Burger Singh offers discount to celebrate surgical strike

BENGALURU: Quick service restaurant Burger Singh on Thursday took marketing to a whole new level, as it sent mass messages to customers offering a 20 per cent discount on all orders to celebrate the surgical strike by Indian defence forces on terrorists in Pakistan Occupied Kashmir.

"In light of the surgical strike by India defence forces on terrorist camps (POK), we offer 20 per cent off on all orders on burgersinghonline.com. Coupon code:fpak20," the message said.

The Gurgaon-based restaurant, backed by television actor Rannvijay Singh, was openly mocked on social media over the message. Some called it "savage marketing".

Last night, India conducted strikes in Pakistan Occupied Kashmir, killing several terrorists, in response to the Uri attack earlier this month.