Britannia launches fortified flavoured yogurt

MUMBAI: Top biscuits and dairy products maker Britannia Industries today said it has expanded its portfolio by launching fortified flavoured yogurt.

The yogurt - fortified with iron, iodine, calcium, zinc and vitamin A - will be offered in three flavours - mango, vanilla and strawberry, a company release said here.

"Flavoured yogurt has emerged as a distinct segment in the last one year. Internationally, flavoured yogurt - in both frozen and fresh forms-- is well developed and seen as a healthier option," Britannia Industries Dairy Business Head Vinod Menon said.

The product will be initially rolled out in Mumbai, Delhi, Bangalore, Hyderabad and Chennai, the release added.