Barista integrates with Lavazza

NEW DELHI: Leading cafe chain Barista on Wednesday said it has completed the process of integration with Italy- based player 'Lavazza'.

After the completion of integration process, all the Barista Espresso and Barista Creme outlets across India will be known as Barista Lavazza and Barista Creme Lavazza respectively, the company said in a statement.

In April 2007, the Italian company has bought Barista and since then, Barista brand has adapted itself to several nuances of the Lavazza brand identity in various stages, it added.

Lavazza is the sixth largest coffee roaster in the world and has a 46.5 per cent share in the Italian retail market and the company has recorded sales worth USD 1.6 billion in 2008.

Currently, Barista Coffee company has over 230 outlets across the country and has cafes in other countries such as SriLanka, Bangladesh, Oman and UAE.