Amul to open 10 QSRs by this fiscal year end

AHMEDABAD: Looking to expand its footprint in domestic market, Asia's largest milk brand Amul on Thursday said it shall be opening ten quick service restraunts ( QSRs) by end of this fiscal year across the country.

"We are opening two Amul QSRs one each in Ahmedabad and Banagalore city today. The target is to open 10 such outlets by end of this fiscal year," Gujarat Co-operative Milk Marketing Federation ( GCMMF) Managing Director R S Sodhi said.

"Two federation run Amul QSRs are already operating in Ahmedabad offering a wide range of delectables like sandwiches, dosa, burgers, pav bhaji....They also house a cafe selling our wide range of dairy products," he said.

"But all the new QSRs to be opened shall be on franchisee model now," Sodhi said.

"The investment of franchisee shall be between Rs 15-20 lakhs on one outlet and Amul shall be taking care of branding, marketing and providing them with technical know how," he said.

GCMMF, markets its dairy products under the brand Amul. It aims to increase the network of its retail Amul Preferred outlets (APOs) pan-India from the existing around 6,000 to 10,000 by 2012. It total sales stood at USD 2.2 billion in 2010-11.