Amul hikes pan-India prices of milk by Rs 2 per litre

Amul, India’s largest dairy brand owned by Gujarat Cooperative Milk Marketing Federation (GCMMF), will increase prices of packaged milk by Rs 2 per litre, starting July 1. The increase in prices of Amul milk comes after a gap of over one-and-a-half years. GCMMF managing director RS Sodhi told ET: “The decision to increase prices has been taken in the interest of farmers. Costs of packaging, logistics and commodities, all have surged.”

GCMMF also sells butter, cheese and ice-cream under the Amul franchise.

The price revision is being done across the country, where Amul markets its fresh milk. “The increase of Rs 2 per litre translates into a 4% increase in MRP which is much lower than average food inflation,” the company said in a statement.


“Given the increase in input costs, our member unions have also increased farmers’ price in the range of Rs 45 to Rs 50 per kg fat, which is more than 6% over previous year,” the statement added.

GCMMF further said Amul as a policy passes on almost 80 paise of every rupee paid by consumers for milk and and milk products to the milk producers. “The price revision will help in sustaining remunerative prices to milk producers,” it said.