AMUL becomes a $3.2bn brand in 2012-13

AHMEDABAD: Homegrown dairy brand Amul marketed by the Gujarat Co-operative Milk Marketing Federation became a $3.2 bn brand in 2012-13.

Results of the apex body of dairy cooperatives in Gujarat were declared on Tuesday during the 39th Annual General Meeting of GCMMF noted that unprecedented 20% growth in milk procurement during the year 2012-13, enabled it to handle 16.6 million kg of milk during peak days of flush winter months.

While GCMMF closed the year with a turnover of Rs 13735 crores, 18% higher than the turnover of Rs 11668 crores, achieved in 2011-12, products sold by GCMMF and its constituent member unions, representing unduplicated turnover of all products sold under Amul brand, was Rs 19,100 crores or $ 3.2 bn.

Amul was a $2.5bn brand in 2011-12.