Adani Agri Fresh enters stone fruit segment, to begin cherry procurement in Himachal Pradesh

Adani's agriculture wing Adani Agri Fresh Limited (AAFL) on Saturday announced its entry into the stone fruit category, including cherries, with procurement set to begin in Himachal Pradesh. The company has also developed a cumulative apples storage capacity of 25,000 MT in the state to support improved shelf life and wider market access.

Adani's venture into stone fruits is expected to support improved shelf life, wider market access and better price discovery for farmers. The company has upgraded its controlled atmosphere storage facilities across six locations in the state to support cherry storage and distribution.

"We will begin with cherry procurement in the coming season and gradually expand into other stone fruits (such as peaches and plums)," Manish Agarwal, Business Head, AAFL said, adding that the development builds on the company's experience in apple sourcing and our continued focus on improving market access for farmers.


Under the Farm-Pik brand, AAFL has procured over 3 lakh metric tonnes (MT) of apples from more than 17,000 farmers, with direct payouts of approximately Rs 1,500 crore since 2006.

The Adani Enterprises Limited subsidiary is also expanding its Digital Mandi initiative, which enables farmers to sell produce remotely without visiting procurement centres to additional regions.