Sanwaria Agro launches premium basmati rice, soyabean oil

BHOPAL: FMCG major Sanwaria Agro Oils Limited has launched exotic and premium brand basmati rice and soyabean oil to enhance its presence in the fast moving consumer goods market.

The new products - Sanwaria Seth Basmati Rice and Sanwaria and Narmada brands of refined soyabean oil — were launched last night by the company's directors Anil Agrawal and Rahul Agrawal.

The group, which has its presence in various sectors including energy, infrastructure and FMCG products, aims at enhancing 40-50 per cent contribution to the company's revenue from its branded products in 2-3 years period, Agrawal told reporters on the occasion.

The company has a range of products in the FMCG segment which include wheat flour, pulses, soyabean chunks and salt.