Reckitt Benckiser launches Dettol Kitchen Gel

NEW DELHI: Consumer goods major ReckittBenckiser today said it has entered a new segment with the launch of ' Dettol Kitchen', a new range of disinfectant kitchen gel.

Dettol Kitchen marks Dettol's entry into a new segment after liquid hand wash in 1992, Reckitt Benckiser said in a statement.

"...kitchen sponges are known to be a breeding ground for germs. It made complete sense to extend this promise of Dettol's germ protection to kitchen by providing a single solution for truly healthy kitchen," Reckitt Benckiser Senior Vice President-South East Asia Chander Mohan Sethi said.

Reckitt Benckiser's markets various brands including Strepsils, Durex, Clearasil, Harpic among others.