Pulse’s DSFL crosses Rs 1,000 crore mark, aims for Rs 5,000 crore in next 5 years

FMCG company DS Group’s (Dharampal Satyapal Group) confectionary arm, Dharampal Satyapal Foods Ltd. (DSFL), which owns brands like Pulse, Pass Pass, Silver Pearls, and more, reported a sales turnover of over Rs 1,000 crore in FY24.

Over the last three years, the compound annual growth rate (CAGR) of this division has been over 20%, while the industry has grown at 9%.

Rajiv Kumar, vice chairman of DS Group said, “This achievement is a result of our strategic focus on enhancing indigenization, expanding our product portfolio, and having one of the largest distribution networks in the country. Looking ahead, we aim to grow our presence in the chocolate segment while strategically expanding our leadership position in the Indian ethnic confectionery category with innovative products.”


DSFL aims to achieve a sales turnover of Rs 5,000 crore over the next five years, with a CAGR of about 30% through organic and inorganic growth.

The company has a dominant presence in North and East India and is expanding towards South and West India.

The company spent Rs 100 crore on advertisements for DSFL alone in FY24. The ad expenditure would be higher this year.

DS Group acquired Bengaluru-based chocolate brand LuvIt in June 2023.