Procter & Gamble pledges Rs 50 crore towards 10 lakh vaccine doses for 5 lakh Indians

Procter & Gamble on Tuesday said it will contribute towards the vaccination of over 5 lakh Indian Citizens by pledging Rs 50 crore in partnership with government and local authorities in India. For every P&G employee in India, the company is contributing towards the vaccination of 100 Indians. In addition, the company will also cover the vaccination cost of its over 5000 employee force in India, and their eligible immediate family members. P&G brands Whisper, Vicks, Pampers, Oral-B, Head & Shoulders and Pantene are partnering in this vaccination drive through their brand programs and will also continue to raise awareness on safety and hygiene in the country.

Madhusudan Gopalan, CEO, P&G Indian Subcontinent said, “We recognize the urgent need for health experts, relief organizations, government and industries to come together as one in our fight against the pandemic. In the current situation and going forward, vaccines play a critical role in containing the spread of the virus. We strongly believe that partnering with various governments and local authorities, who are leading the inoculation initiatives for citizens will enable us to make a meaningful difference to the communities we operate in.”

The company said its contribution towards vaccines will be on top of P&G’s earmarked CSR funds for the current year. P&G will also continue to extend its support to the broader community through the donation of products, in-house manufactured masks and sanitizers especially to aid frontline and essential workers who are working to combat the spread of COVID-19. The company will also continue to leverage its advertising and brand voice responsibly to increase awareness on health, safety and hygiene measures among consumers and the community.