Mother Dairy aims $1 bn turnover in 2 years
After becoming a pan-India player recently, dairy chain Mother Dairy, a subsidiary of the National Diary Development Board, is now eyeing a turnover of one billion dollar in the next two years.
"Following expansion of our business in other cities and with the launch of of new products, we are expecting to cross one billion dollar turnover by the end of FY 2009," Mother Dairy CEO Paul Thachil said.
The dairy chain's topline has been growing at a rate of 22-25 per cent per annum and is expecting a turnover of Rs 2,700 crore this fiscal.
Mother Dairy will be the second dairy chain in the country after Amul to cross the one billion turnover milestone, if it achieves the target.
For over three decades, Mother Dairy restricted its presence mainly in the National Capital Region in the fresh milk and other milk products segment. This year it went for a market expansion across the country.
"We have a plan to capture all the top six markets in the milk and milk products segment in the country," Thachil said.
It has recently entered the fresh milk market in Hyderabad and simultaneously made foray into curd, ice-cream and lassi segments in Mumbai market.
Set up in 1974 under the Operation Flood Programme, Mother Dairy is now a subsidiary company of National Dairy Development Board (NDDB).
Mother Dairy markets dairy products such as fresh liquid milk, ice-creams, and other milk products. It also markets Dhara range of edible oils and the Safal range of fresh fruits and vegetables and fruit juices.
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